DAY 1
AI Agents and the New Search Experience
16:30 – 17:00
The rapid evolution of generative AI and the rise of AI agents are not just changing digital marketing—they’re redefining it. Companies now face a new era of transformation, filled with both challenges and unprecedented opportunities.
In this session, we’ll share our latest research on SEO and AIO (AI Optimization), revealing how AI agents are reshaping search behavior and what this means for the future of discovery. We’ll also explore the emerging UX paradigm of NLWeb, its potential impact on SEO, and the evolving role of SEO professionals in an AI-driven world.
Beyond search, we’ll dive into how AI agents can revolutionize marketing as a whole—uncovering strategies for adoption, the future of inter-company data collaboration, and the new responsibilities marketing agencies will take on in driving business transformation.If you want to understand where digital marketing is headed—and how to stay ahead—this session is one you won’t want to miss.
*Session details may be subject to change.
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登壇者
Dai Shibayama
Managing Executive Officer, Hakuhodo DY ONE
After serving as head of product planning, marketing, and UI/UX for internet services at telecommunications and web media companies, he founded negocia Inc. in 2017 and became its CEO. In 2019, following a capital and business alliance between negocia and IREP Co., Ltd., he took charge of overseeing technology at IREP. Since 2022, he has held dual roles as CTO of IREP and Executive Officer at Hakuhodo Technologies Inc., leading AI development initiatives across the Hakuhodo DY Group. Beginning in 2025, he has been serving as Managing Executive Officer of Hakuhodo DY ONE Inc., where he comprehensively leads the digital advertising domain.
Akira Noboru
SXO Solution Manager, Hakuhodo DY ONE
He leads the SEO consulting and R&D divisions within the Hakuhodo DY Group. Since 2010, he has specialized in SEO for large-scale websites across a wide range of industries. Starting his career as an SEO engineer with hands-on experience in website development, he later transitioned into SEO consulting. With expertise that spans from site development processes to customer acquisition, he has built a strong track record in long-term, partnership-style consulting engagements lasting 5 to 10 years or more. He is also a certified Project Management Professional (PMP)® by PMI in the United States.