DAY 2
The Future of Search and Marketing in the Generative AI Era
Lunch Time Session
With the rise of generative AI search, user search behavior is entering a period of major transformation. At Dentsu Digital, we have developed a proprietary analytics tool that captures and visualizes generative AI search results, enabling GEO (Generative Engine Optimization) consulting based on real-world data. In this session, we will present the unique characteristics and trends specific to generative AI search that our analyses have revealed, illustrated with concrete examples. We will also delve beyond search to explore the future of marketing as it evolves with generative AI.
*Session details may be subject to change.
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登壇者
Shota Chimoto
Group Manager, Produce Group, AI Innovation Division, Denstu Digital
Experience spans TV-centric media planning, film/drama investments and tie-ins, and launching new non-broadcast ventures at Dentsu. Since 2024 at Dentsu Digital, engaged in proposing and delivering generative AI projects and leading new service development. Also active in industry–academia collaboration through joint research with the University of Tokyo and presentations at international conferences.
Taro Shihommatsu
The Head of the SEO Consulting Group, Dentsu Digital
He is responsible for supporting the growth of various types of websites. Recent work includes involvement in the development of analytical solutions for generative AI in search. Leveraging expertise in related fields—such as advertising, web development, and large-scale data analysis—drives the group’s SEO consulting from a marketing perspective.
Masaki Inagaki
Senior SEO Strategist, Dentsu Digital
As a Senior SEO Strategist, leads SEO consulting for complex, high-stakes sectors, including the YMYL domain, large-scale database-driven websites, and major e-commerce platforms. Specializes in designing strategies focused on user experience (UX) and conversion optimization that extend beyond mere traffic acquisition. Currently provides consulting support based on the latest research and data on content strategies for the age of AI.