DAY 2
Making SEO Decisions in the Age of AI: An Inside Look from the Field
13:30 – 14:00
Interview Session: Ryohei Skai x Takeru Muroya
In the world of SEO, professionals are often required to make important decisions without a clear “right” answer. As interest in AI continues to grow, both inside organizations and across society, consumer behavior is rapidly evolving, and search engines are rolling out new AI features one after another. In this session, Takeru Muroya interviews Ryohei Sakai about how SEO teams can navigate these changes. Together, they will discuss the challenges and anxieties SEO practitioners face today, as well as realistic strategies for moving forward. From the unique perspective of in-house marketers, they’ll explore practical approaches to the current AI boom — beyond the buzz.
Topics
Language
Giveaways
Speaker
Ryohei Sakai
Senior Marketing Lead, Recruit Co., Ltd.
Born in 1984. After graduating from university, began a career in SEO consulting before joining Recruit Lifestyle Co., Ltd. (now Recruit Co., Ltd.). Worked as an SEO Specialist for six years, then contributed to media growth at two startups. Rejoined Recruit in 2020 and now leads the SEO Team in the Marketing Division, overseeing strategy and organizational development across the Lifestyle, Life Events, and SaaS domains. As both a leader and hands-on practitioner, drives numerous initiatives that leverage business assets to create sustainable competitive advantages through SEO. Currently focused on building scalable frameworks that generate innovative, broadly applicable marketing strategies rooted in SEO excellence.