DAY 1
Accelerating Data Analysis with Generative AI: Maximizing Marketing Effectiveness
14:00 – 14:30
This session will clearly explain the potential of Google’s latest generative AI model, “Gemini,” for business applications. We will then introduce how “AI agents,” which have been attracting attention recently, can be utilized in the data analysis domain. Furthermore, we will welcome Kakaku.com, Inc. as guests to discuss their daily marketing data analysis and data utilization initiatives, as well as specific examples of AI utilization in the marketing domain. Through this session, we aim for participants to anticipate the development of data analysis and AI and gain new insights.
Topics
Language
Giveaways
Speakers
Tatsuki Uchiyama
Data Analytics Sales Specialist, Google Cloud Japan
Tatsuki Uchiyama began his career in sales for business applications at Oracle Japan. In 2015, he participated in the launch of Workday Japan, creating the first successful implementation case in the Japanese advertising industry and leading the nascent Japanese market. After joining Google, he worked in the advertising division, responsible for leading companies in the major consumer goods, retail, and e-commerce industries, contributing to their business growth. He is currently part of Google Cloud’s data x AI specialized sales division, supporting data-driven business transformation in the age of AI, primarily for human resources and digital-native companies.
Special Guest
From Kakaku.com
Rui Kojima
Head of Marketing / Head of Business Planning Department, Kakaku.com, Inc.
Rui Kojima has supported digital marketing and DX for over 1,000 businesses at Rakuten, SaaS startups, and Google. He is particularly knowledgeable in marketing for the human resources industry and e-commerce. In 2025, he joined Jobcube as Head of Marketing and Business Planning, responsible for business expansion.
Special Guest
From Kakaku.com
Eishi Tominaga
Manager, Data Management Team, Business Product Planning Department, Kakaku.com, Inc.
As an IT consultant at Future Corporation, Eishi Tominaga supported clients in various industries such as finance and retail with web application development and data platform construction. Currently at Kakaku.com’s Jobcube, he lead the development of the next-generation data platform while also planning and driving initiatives for AI utilization.