DAY 2
Evolving Web Search with AI: The Future of Digital Advertising Pioneered by Bing and Copilot
14:50 – 15:20
With the evolution of generative AI and conversational search, Bing’s engagement and market share have expanded, accelerating decision-making in web search as user behavior evolves. In this session, we will showcase how Bing and Copilot are transforming the search experience, highlighting new opportunities for advertisers. In particular, AI-powered advertising products and targeting capabilities enable optimized delivery and creative generation, helping advertisers reach high-intent audiences and drive stronger conversions. Beyond the innovation in search, these advancements also open up new opportunities for advertisers to maximize results. This session aims to bring Microsoft’s vision for advertising strategies in the AI era.
Topics
Language
Giveaways
Speaker
Yuichi Arizono
Regional Vice President, Microsoft Advertising Japan
Aug 2022 – Present Regional Vice President, Microsoft Advertising Japan.
Aug 2016 – Founder and CEO, zonari, LLC. Marketing Consultant.
May 2010 – Aug 2016 COO, Atala, LLC.
September 2009 – April 2010 Head of Sales, Admob Japan.
April 2007 – August 2009 Google, Senior Manager, Sales Strategy and Planning.
Jan 2004 – Mar 2007 Account Manager and Account Executive, Sales, Overture K.K.
July 2000 – August 2003, Staff Writer and Associate Managing Editor, Nikkei BP, Inc.
April 1999 – May 2000 Senior Manager, Japan Directory Department, LookSmart, Ltd.