16:10 – 16:50

The search landscape is experiencing unprecedented turbulence. With the rise of LLMs and Google’s evolving search experience, traditional websites are experiencing double digit organic traffic loss. While LLM traffic is growing, it’se currently recovering a small fraction of that lost traffic—leaving a significant gap.
In this session, Noah will provide a clear-eyed assessment of where we stand today and introduce a strategic framework built around the critical questions every SEO professional must address to not just survive, but thrive in this transformed landscape. You’ll leave with actionable insights and a roadmap for turning disruption into opportunity.

I have been thinking a lot on this topic and think that it will be much easier to get value out of. The SERPS are so different across the world that delivering a technical topic felt like it was going to get lost in translation while a topic that delivers a mental framework for dealing with turbulence, change, and disruption feels like the most useful thing I could share information on.