Technical SEO, Wordpress, and online marketing at its finest.
I currently manage and moderate of one of the largest WordPress communities on Google. Last year I spoke about search engine optimization at one of the largest business shows in the country called SEMA in Las Vegas.
I’ve worked with some of the largest companies in the world collaborating on projects that included some of the most recognizable brands. The main goal was producing the highest quality product that resonated with the audience. That was achieved through research and analytics, of which I was personally involved in.
My passion for the science of Marketing and figuring out what is the best course of action using data and research is what drives me. Every since I was a young teenager I’ve been fascinated with how marketing connects people and messages. I thrive on data to pursue my quest for knowledge and with it, I’m able to achieve great things.
Omnichannel marketing veteran - finding the sweet spot of organic and paid search, digital strategy, social, and content
As a digital and ominichannel marketing veteran with nearly 20 years of experience with organic search (SEO), paid search (SEM), digital strategy, content writing and strategy, and social media – understanding how they all intertwine is my sweet spot.
Living overseas allowed me to hone my skills, which were applied to all aspects of the online world like travel services, fashion accessory websites, e-commerce optical stores, and ancestry services that focused on the American market from a foreign standpoint.
With a “can do” attitude, I helped various start-up companies become household names by utilizing social networking and “bare-bones” marketing efforts.
Specialties include branding and consumer trust, merger and acquisition negotiations, content writing, social networking, “bare-bones” marketing, SEO & SEM, consumer journey mapping.
Tools Used: Bright Edge (certified), Conductor Searchlight (certified), LinkDex, Moz, Screaming Frog, Unica, Google Search Console, Google Analytics, Google AdWords, SEMRush, DCM, DBM, & more.
Neck-deep in digital marketing from the beginning, helped launch the SEO industry
With over 20 years experience in Marketing & Innovation (yes, before Google was invented) I’ve been neck-deep in digital marketing from the beginning and was fortunate enough to help launch the SEO industry in 1997.
I have since focused on full-funnel marketing and communication. Growth Marketing blends Product Management, Consumer Journeys, Design-Lead Innovation, Data Management, Brand Strategy, and activation through owned and native platforms as touch points of influence.
The lines have slowly blurred between CX, Product Management, and Marketing. SEO & search marketing now include how users consume content, transverse and interact though an experience and change behavior based on relevant communication. Search algorithms now include personalization and user behaviors within contextualized query models.
Through all of the industry conferences, think-tanks, round tables, panel discussions, and executive summits I’ve attended or presented at, I’ve found that the problems businesses are having are fairly consistent no matter how big or small the company is.
We must carefully identify consumer need, map empathy, speak to our customers, and understand decision triggers. Only then can you drive sustained growth.
Over the years I have:
• Headed up Multi-Million dollar sites with Millions of pages.
• Built and managed in-house and agency fulfillment teams.
• Created large scale holistic Brand Strategies with cross-channel messaging and engagement
• Built, managed, and evangelized great products backed by user research
Authentic storytelling, better creative, video content that works.
I’ve been a storyteller ever since I could string a few words into a sentence.
And now, I get to do it for a living. How cool is that? And I get to do it for businesses of all shapes and sizes through video as the Managing Creative Director of the Business to Consumer team at Epipheo.
Epipheo creates “ah-ha!” moments (epiphanies) through video. What I love about our process is that it’s not about coming up with the biggest flashiest and most distracting idea. It’s about asking the right questions to reveal the moment of truth you need people to realize and/or feel in a way that is relevant and real.
Authenticity is not something you manufacture. It’s a product of just being real. And that’s at Epipheo’s core, through and through.
Carolyn Lyden is the SEO Manager at CallRail, a call tracking software company located in Atlanta, GA. As the first SEO hire, she’s built the SEO program from the ground up, helping CallRail maintain and grow its leadership position in the call attribution software market.
Previous to CallRail, Carolyn managed a team of SEO Coordinators at a local marketing agency that worked mainly with franchises. Focused on the nuances of local SEO, she learned the true helpfulness of the SEO community.
One of her favorite parts of working in SEO is how others are willing to share what has worked for them and what hasn’t. She hopes to share some of the same insight about B2B SEO at Found.
Leading search marketing strategy for the Startups.co family of brands
I am currently the Director of Search Marketing at Startups.co where my primary role is to lead the search marketing strategies for the Startups.co family of brands including Startups.co, Bizplan, Clarity, Fundable, Launchrock, and Zirtual. This will include SEO, paid search, and analytics.
Industry veteran and company founder, Ray knows search from the ground-up.
Combining an engineering and search agency background, Ray identified an unmet need for daily keyword and content data that was accessible to all. This became the start of GinzaMetrics, an enterprise SEO platform that has transitioned into the now larger DemandSphere offering.
Ray brings years of experience in leading development teams to solutions in the search and content marketing space, and has spoken at several conferences around the world.
Building the future of marketing technology
I lead the analytics, data science, biddable media, and organic strategy teams at The Shipyard. We have built a number of tools that we have been able to use to help clients get smarter about how they unify data, answer questions, and make decisions, including cross-channel data aggregation mechanisms, custom tracking applications, a number of marketing attribution models (online and offline), programmatic bidding applications, and a couple of proprietary data management, analytics, and activation solutions.
Outside of the applications we’ve built, we also help clients with data warehousing, DMP implementations, analytics implementations, DSP onboarding, and use a number of traditional tools including things like Google Analytics, Google Search Console, Omniture, GinzaMetrics, Krux, AppNexus, DCM, Adwords, Sumologic, and several services in AWS.
My passion is connecting people and businesses to the results that matter to them. I currently engage this passion at Siteimprove in Minneapolis, helping connect current and prospective clients to strong results through search engine optimization (SEO).
Prior to my work at Siteimprove, I have held digital strategy roles at the University of St. Thomas, CaringBridge.org and Three Deep Marketing, specializing in SEO strategy and conversion optimization.
In my spare time, I am active with the Minnesota Search Engine Marketing Association (MnSearch), and have served on their board as a Communications Chair and Co-Director of the annual MnSearch Summit. I have also served on the University of St. Thomas Alumni Association Board of Directors as a member of the Volunteer Recruitment and Awards committee.
Founder & CEO of AIS Media, Inc., one of Atlanta's leading digital marketing firms.
Thomas is a recognized subject matter expert on digital marketing strategy development and execution. He has served as a keynote speaker at trade organizations, conferences, corporate events. He has appeared on Fox Business, Bloomberg Television, CNN Radio, CNBC, The Advertising Show, The Today Show and many other TV and radio programs. He’s been featured in publications such as Wall Street Journal, USA Today, Forbes, CFO, AJC, Fortune, and Wired.
Thomas sets AIS Media’s strategic direction and consults leading companies on digital strategy. He’s led hundreds of digital marketing initiatives for clients ranging from start-ups to Fortune 500 corporations such as AT&T, Synovus Financial, Emory Healthcare, Wake Forest Innovations, Pfizer, and Maui Jim Sunglasses. Under his leadership, AIS Media has been recognized with dozens of prestigious industry awards.
Marketing technology, behavioral analytics, and growing something from nothing.
More than 15 years of marketing, technology, and analytics experience across agency, in-house and startups. A focus on growth through the marketing ecosystem, using organic methods and the latest that content, search and social have to offer.
As president and COO of DemandSphere, I’m dedicated to building solutions that make connections between what audiences want and what brands provide. That means analytics, insights, services, and solutions for a variety of industries and types of roles.
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