Sal Surra
Sal Surra
Sr. SEO Strategist

Technical SEO, Wordpress, and online marketing at its finest.

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Sal Surra
Sal Surra
Sr. SEO Strategist

There are few with more passion, experience, and knowledge in digital marketing than myself. I’ve been studying online marketing since before Google was invented and have seen the rise and fall of many powerhouse sites and search engines over the past two decades working online. I’ve got an advanced technical background in HTML code, CSS, javascript, and php. I’ve been developing products online and marketing websites for 20 years including some of the most well-known and iconic brands. My knowledge and experience using many CMS platforms including WordPress, web developer tools like Dreamweaver, along with my expert knowledge of web applications, makes me ideal to collaborate in any digital department.

I currently manage and moderate of one of the largest WordPress communities on Google. Last year I spoke about search engine optimization at one of the largest business shows in the country called SEMA in Las Vegas.

I’ve worked with some of the largest companies in the world collaborating on projects that included some of the most recognizable brands. The main goal was producing the highest quality product that resonated with the audience. That was achieved through research and analytics, of which I was personally involved in.

My passion for the science of Marketing and figuring out what is the best course of action using data and research is what drives me. Every since I was a young teenager I’ve been fascinated with how marketing connects people and messages. I thrive on data to pursue my quest for knowledge and with it, I’m able to achieve great things.

Hillary Glaser
Hillary Glaser
Associate Director, Search & Content Strategy

Omnichannel marketing veteran - finding the sweet spot of organic and paid search, digital strategy, social, and content

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Hillary Glaser
Hillary Glaser
Associate Director, Search & Content Strategy

As a digital and ominichannel marketing veteran with nearly 20 years of experience with organic search (SEO), paid search (SEM), digital strategy, content writing and strategy, and social media – understanding how they all intertwine is my sweet spot.

Living overseas allowed me to hone my skills, which were applied to all aspects of the online world like travel services, fashion accessory websites, e-commerce optical stores, and ancestry services that focused on the American market from a foreign standpoint.

With a “can do” attitude, I helped various start-up companies become household names by utilizing social networking and “bare-bones”​ marketing efforts.

Specialties include branding and consumer trust, merger and acquisition negotiations, content writing, social networking, “bare-bones” marketing, SEO & SEM, consumer journey mapping.

Tools Used: Bright Edge (certified), Conductor Searchlight (certified), LinkDex, Moz, Screaming Frog, Unica, Google Search Console, Google Analytics, Google AdWords, SEMRush, DCM, DBM, & more.

Byron Hardie
Byron Hardie
CMO

Neck-deep in digital marketing from the beginning, helped launch the SEO industry

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Byron Hardie
Byron Hardie
CMO

With over 20 years experience in Marketing & Innovation (yes, before Google was invented) I’ve been neck-deep in digital marketing from the beginning and was fortunate enough to help launch the SEO industry in 1997.

I have since focused on full-funnel marketing and communication. Growth Marketing blends Product Management, Consumer Journeys, Design-Lead Innovation, Data Management, Brand Strategy, and activation through owned and native platforms as touch points of influence.

The lines have slowly blurred between CX, Product Management, and Marketing. SEO & search marketing now include how users consume content, transverse and interact though an experience and change behavior based on relevant communication. Search algorithms now include personalization and user behaviors within contextualized query models.

Through all of the industry conferences, think-tanks, round tables, panel discussions, and executive summits I’ve attended or presented at, I’ve found that the problems businesses are having are fairly consistent no matter how big or small the company is.

We must carefully identify consumer need, map empathy, speak to our customers, and understand decision triggers. Only then can you drive sustained growth.

Amy Vaughan
Amy Vaughan
Managing Creative Director

Authentic storytelling, better creative, video content that works.

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Amy Vaughan
Amy Vaughan
Managing Creative Director

I’ve been a storyteller ever since I could string a few words into a sentence.
And now, I get to do it for a living. How cool is that? And I get to do it for businesses of all shapes and sizes through video as the Managing Creative Director of the Business to Consumer team at Epipheo.

Epipheo creates “ah-ha!” moments (epiphanies) through video. What I love about our process is that it’s not about coming up with the biggest flashiest and most distracting idea. It’s about asking the right questions to reveal the moment of truth you need people to realize and/or feel in a way that is relevant and real.

Authenticity is not something you manufacture. It’s a product of just being real. And that’s at Epipheo’s core, through and through.

Carolyn Lyden
Carolyn Lyden
SEO Manager

Building search programs from the ground, up.

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Carolyn Lyden
Carolyn Lyden
SEO Manager

Carolyn Lyden is the SEO Manager at CallRail, a call tracking software company located in Atlanta, GA. As the first SEO hire, she’s built the SEO program from the ground up, helping CallRail maintain and grow its leadership position in the call attribution software market.

Previous to CallRail, Carolyn managed a team of SEO Coordinators at a local marketing agency that worked mainly with franchises. Focused on the nuances of local SEO, she learned the true helpfulness of the SEO community.

One of her favorite parts of working in SEO is how others are willing to share what has worked for them and what hasn’t. She hopes to share some of the same insight about B2B SEO at Found.

Jacob Stoops
Jacob Stoops
Senior SEO Manager

12+ year industry veteran with deep enterprise SEO and content expertise.

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Jacob Stoops
Jacob Stoops
Senior SEO Manager

Jacob Stoops is a Senior SEO Manager at  Search Discovery, former Director of Search Marketing at Startups.co, as well as former Associate Director of SEO at Razorfish. A long-time digital marketer with over a decade of SEO experience, he’s worked with some of the biggest brands in the world to grow their organic traffic.

Michelle Law
Michelle Law
Analytics Process Lead

Michelle is a passionate, data-driven digital marketer with a concentration in analytics.

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Michelle Law
Michelle Law
Analytics Process Lead

Michelle Law is the Analytics Process Lead at Hileman Group. As such, she is responsible for championing the strategy and approach of analytics processes. She is a data-driven digital marketer, with a special concentration in inbound marketing. With experience optimizing PPC, SEO, and social media campaigns for clients of all verticals, she continues to provide analytics and insights to improve campaign performance from the top of the sales funnel down.

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Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Industry veteran and company founder, Ray knows search from the ground-up.

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Ray Grieselhuber
Ray Grieselhuber
CEO & Founder

Combining an engineering and search agency background, Ray identified an unmet need for daily keyword and content data that was accessible to all. This became the start of GinzaMetrics, an enterprise SEO platform that has transitioned into the now larger DemandSphere offering.
Ray brings years of experience in leading development teams to solutions in the search and content marketing space, and has spoken at several conferences around the world.

Alexis Sanders
Alexis Sanders
Technical SEO Manager

Multi-dimensional marketing and SEO who loves martial arts, the art of yoga, and actual art.

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Alexis Sanders
Alexis Sanders
Technical SEO Manager

Alexis Sanders works as a Technical SEO Account Manager at Merkle. The technical SEO team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations across all verticals. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, The Raven Blog, and TechnicalSEO.com, creator of the https://technicalSEO.expert challenge, and during the day lives a normal life as an SEO account manager, who tweets about SEO ~3x/day.

Joel Acheson
Joel Acheson
Chief Marketing Technology Officer

Building the future of marketing technology

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Joel Acheson
Joel Acheson
Chief Marketing Technology Officer

I lead the analytics, data science, biddable media, and organic strategy teams at The Shipyard. We have built a number of tools that we have been able to use to help clients get smarter about how they unify data, answer questions, and make decisions, including cross-channel data aggregation mechanisms, custom tracking applications, a number of marketing attribution models (online and offline), programmatic bidding applications, and a couple of proprietary data management, analytics, and activation solutions.

Outside of the applications we’ve built, we also help clients with data warehousing, DMP implementations, analytics implementations, DSP onboarding, and use a number of traditional tools including things like Google Analytics, Google Search Console, Omniture, GinzaMetrics, Krux, AppNexus, DCM, Adwords, Sumologic, and several services in AWS.

Kindra Svendsen
Kindra Svendsen
Director of Digital Marketing

Getting to the core of brand image.

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Kindra Svendsen
Kindra Svendsen
Director of Digital Marketing
With a passion for storytelling, and helping organizations understand that their brand is more than just a font and pretty colors, Kindra Svendsen has nearly 10 years of experience in a variety of fields that serve her well in her role as the Director of Digital Marketing Services for Speak Creative.
With beginnings in retail and corporate marketing as well as a stint in advertising, Kindra found her current digital-first agency to be the perfect place to call home. From sustainable search campaigns to ad-driven creative, with the occasional traditional advertising plan thrown in, Kindra is well versed in omni-channel marketing and creating engaging strategies that meet the audience where they are.
Thomas Harpointer
Thomas Harpointer
Founder & CEO

Founder & CEO of AIS Media, Inc., one of Atlanta's leading digital marketing firms.

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Thomas Harpointer
Thomas Harpointer
Founder & CEO

Thomas is a recognized subject matter expert on digital marketing strategy development and execution. He has served as a keynote speaker at trade organizations, conferences, corporate events. He has appeared on Fox Business, Bloomberg Television, CNN Radio, CNBC, The Advertising Show, The Today Show and many other TV and radio programs. He’s been featured in publications such as Wall Street Journal, USA Today, Forbes, CFO, AJC, Fortune, and Wired.

Thomas sets AIS Media’s strategic direction and consults leading companies on digital strategy. He’s led hundreds of digital marketing initiatives for clients ranging from start-ups to Fortune 500 corporations such as AT&T, Synovus Financial, Emory Healthcare, Wake Forest Innovations, Pfizer, and Maui Jim Sunglasses. Under his leadership, AIS Media has been recognized with dozens of prestigious industry awards.

Cassandra Schwartz
Cassandra Schwartz
Sr. Product Marketing Manager

Communication & marketing leader. Brand & community builder.

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Cassandra Schwartz
Cassandra Schwartz
Sr. Product Marketing Manager

I’m an audience-centric executive marketer and communications leader with nearly 10 years experience in content marketing, branding, social media, analytics, events, partnerships, and influencer marketing. I ask questions, get to the essence of a problem, and build cross-functional teams that succeed.

My extensive experience with consumer-facing brands ranging from start-ups to global brands, connecting strategies, eliminating silos, and making data-driven decisions has allowed me to push the boundaries and connect brands with their audience, increasing revenue and customer satisfaction.

It all comes together with a story — launching a product, engaging a team, or completing a sale. As a leader, I not only have to create the story, I have to live it.

You need a story that resonates. I help brands, and ultimately, the people, tell their story and find success.

Erin Robbins Acheson
Erin Robbins Acheson
President & COO

Marketing technology, behavioral analytics, and growing something from nothing.

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Erin Robbins Acheson
Erin Robbins Acheson
President & COO

More than 15 years of marketing, technology, and analytics experience across agency, in-house and startups. A focus on growth through the marketing ecosystem, using organic methods and the latest that content, search and social have to offer.

As president and COO of DemandSphere, I’m dedicated to building solutions that make connections between what audiences want and what brands provide. That means analytics, insights, services, and solutions for a variety of industries and types of roles.

Tonnisha English
Tonnisha English
Founder

Passionate. Driven. Self-Motivated.

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Tonnisha English
Tonnisha English
Founder

Tonnisha J. English is the Founder of TJE Communications, LLC – a digital marketing consulting firm providing email marketing, social media marketing, and public relations services to small businesses. Her mission is to help businesses level the playing field between themselves, and large corporations.

Val Geisler
Val Geisler
Email & Digital Strategist

Ridiculously obsessed with email. Works with MRR-focused brands. Writes unabashed onboarding sequence tear-downs.

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Val Geisler
Val Geisler
Email & Digital Strategist

Every founder faces the same problem: Increasing conversions and reducing churn.

I’m Val.

I help B2C businesses do big things by increasing trial conversions and reducing churn.

I increase trial conversions by:

– Auditing your current email sequences in place (keep what works, scrap the rest)
– Re-Writing new trial sequences
– Working with your dev + design on in-app onboarding (experienced working across teams)

I decrease churn by:
– Implementing post-conversion ongoing email sequences
– Engaging an affiliate/referral program
– Creating reactivation emails to re-engage cancelled accounts

The last onboarding emails I re-wrote saw a 209% increase in conversions.

To Be Announced
To Be Announced
Future Speaker

You'll want to see this!

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To Be Announced
To Be Announced
Future Speaker

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