Speakers

As a partner at SSDM, Amanda leads digital strategy for key enterprise-level brands and companies, focusing on integrated strategies that guide the entire customer journey. She is passionate about helping to grow our teams and clients and about staying on the bleeding edge of the marketing industry. Amanda spoke for the second time at SMX West in 2019 and is a regular contributor to Search Engine Land and Marketing Land.

Zaine is an Account Manager at Seer Interactive, where he drives the SEO strategy for a wide range of clients. In addition to creating a driving SEO strategies, he also spends his time finding scalable solutions and using data to eliminate his own biases.

Tom Shapiro is CEO of Stratabeat, a B2B marketing, branding and web design agency, and is the author of the book “Rethink Your Marketing: 7 Strategies to Unleash Revenue Growth” (https://stratabe.at/rethink). Through his career, Shapiro has developed marketing strategies for market leaders including Intel, AT&T, Hewlett-Packard, P&G and UnitedHealthcare.

After Gaining 10 years of experience, while achieving some of the highest sales honors within the automotive industry, I left my 6 figure corporate salary to build a business doing digital marketing the honest way. Guardian Owl Digital was born in 2013 and serves businesses trying to appear higher and more frequently in search engine results like Google.

Ray has been working in the search and digital marketing space for more than a decade. Ray was the lead architect of the first enterprise SEO platform in the industry at San Diego-based Covario. After participating in Y Combinator in the Summer of 2010, he launched GinzaMetrics with the goal to help businesses create authentic interactions with their customers through SEO and content marketing.

Ray has gone on to work with brands and agencies to increase their online findability both as a platform builder as well as an industry advisor and visionary. He has spoken at numerous industry events including ad:tech Tokyo, PR Summit, FOUND Conference SV, FOUND Conf NYC, DATA Conference, Media Finance Summit, LeadsCon NY August 2012, PubCon, Under the Radar Conference, and Y Combinator Ad Innovation Conference.

Danielle Rohe, Senior Marketing Strategist at UpBuild, has worked across every aspect of digital marketing since she was moved into a “new media” sales support role in 2009, including SEO and content marketing at a regional health system and an e-commerce company and development and analytics implementation for a grocery retailer. Danielle has combined her experience and passion for web tech and marketing as part of the technical marketing team at UpBuild, an SEO and web analytics agency, working with clients across a variety of sizes and verticals to improve their SEO, analytics, and CRO.

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As a data nerd with deep hands-on digital marketing experience, Karen is the Senior Data Strategist at M+R. For the past 9 years, Karen has been helping nonprofits raise more money by getting the right content in front of the right people at the right time, testing user journeys, and giving clients confidence in measuring their success.

Lindsay McGuire, Content Marketing Manager at Formstack, has five years of content marketing and SEO experience across a diverse set of industries. From launching the blog of Alabama’s largest credit union to running United Way of Central Indiana’s 100 Heroes initiative, Lindsay’s experiences have given her a solid understanding of how to build content with strong SEO value.

Debbie is a Communications and Marketing Specialist at The Ohio State University College of Veterinary Medicine. She really likes creating social media posts that connect and engage audiences.

Dwayne Waite Jr. is a senior marketing associate at Schell Games, the largest independent game design and development company in the country. Dwayne specializes in social and digital advertising, trade show and events, and content creator management/strategy.

Nisha Kashyap is the Creative Director at Sociallyin, where she has the opportunity to work with an award-winning team on projects for clients like Dick’s Sporting Goods, Edible Arrangements, Marriott Vacation Club, NOCA, Handl New York, and more. In her free time, she spends is constantly fueling her creative nature — from writing and photography to painting and illustration.

Since joining Seer in 2017, Tyler has worked with clients in industries such as healthcare, higher education, retail, and more. His passions lie within content strategy and audience research and using these tactics to truly empathize with and understand the motivations of his clients’ audiences. Before Seer, Tyler worked in public relations, telling the stories of clients in various industries, including emerging technology enterprises, professional and financial services, and non-profit. A Temple Owl for life, Tyler earned his Bachelor’s degree in 2015 and his Master’s degree in 2017. In his spare time, Tyler’s checking out what Philly’s culinary scene has to offer. If you need a restaurant recommendation, he’s your guy.

I’ve built a number of systems to help clients get smarter about how they unify data, answer questions, and make decisions, including enterprise data warehouses, business intelligence applications, advanced analytics systems, multi-touch attribution/media mix models (online and offline), programmatic RTB systems, and audience discovery tools.

Outside of the applications I’ve built, I also help clients with data warehousing, DMP implementations, analytics implementations, DSP onboarding, and use a number of traditional tools including things like Google Analytics, Google Search Console, Omniture, DemandSphere, Krux, AppNexus, DCM, Adwords, Sumologic, and several services in AWS and GCP.

I’ve also adapted multi-touch/behavioral modeling methods to recommendation systems for more dynamic, personalized communication across programmatic display, email, and website/UX.

Elizabeth is a content creator and digital strategist who hates buzzwords and loves delivering for her audience. With a background in email marketing, she has deep digital experience building content-focused strategies.

Master message coach and copy expert Lindsay Hotmire uses intuition, creativity, and science to help brands and entrepreneurs align their message with their beliefs, their values, and (ever-so-importantly) their audience. Lindsay is known for her UNbrand Method, an approach that has helped her clients create $10,000 to $1 M campaigns — all without losing sight of their true, authentic selves.

Michael Sanders is the Director of Marketing and Communications for NTI; a non-profit focused on placing individuals with disabilities and disabled Veterans in work-at-home jobs. With a background in both Marketing and Advocacy, Michael has led organizations to elite brand recognition through engaging content, storytelling, and influencer marketing.

Michelle Dupler is a content and SEO strategist who grooves on helping organizations to organize and design effective digital content that gets them found in search engines and provides engaging and empathetic customer experiences. She has 16 years of combined experience in journalism and marketing, holds a M.A. degree from The Ohio State University, and a UX Certification from Nielsen Norman Group.

Tracy McDonald joined Seer Interactive from several agencies specializing in full-service digital marketing, including Paid Social, Paid Search, Email Marketing, SEO, and Website Development. Raised in the (not-so) infamous McDonald Clown Family, Tracy’s skills include advanced math work, theatrical storytelling, small arms mastery, and refined data visualization practices.

Experienced Digital Director with a demonstrated history of working in the media production industry. Strong marketing professional skilled in Search Engine Optimization (SEO), Advertising, WordPress, Marketing Strategy, and Adobe Creative Suite.

With a knack for writing and strategy, Jasz Rae Joseph has been pursuing her passion for digital marketing for six years by helping clients in a variety of industries find their voice and get found online. As a Senior Associate, Account Manager at SyncShow, Jasz works with growth-oriented B2B companies to create holistic marketing plans that drive leads and increase brand awareness.

A background in technology marketing and data for enterprise, agency, and startup organizations. Education in communication strategy and behavioral science made me super interested in people’s interactions with search engines and the world around them. Helping determine the product strategy, solutions, and marketing for DemandSphere for more eight years has allowed me to work with companies across lots of industries, different team structures, and experience levels.