2025’s TalksAll sessions on the main stage will have simultaneous interpretation in Japanese and English DAY 1 DAY 2 DAY 1, Oct 28 The New Era of SEO Through Data: The Real Shift Beyond Generative AI13:30 – 14:00Kazushi Nagayama, JADE Learn More Accelerating Data Analysis with Generative AI: Maximizing Marketing Effectiveness14:00 – 14:30Tatsuki Uchiyama, Google Cloud JapanRui Kojima, Kakaku.comEishi Tominaga, Kakaku.com Learn More Getting Started with Data Science and LLMs for Modern SEO14:50 – 15:30Elias Dabbas Learn More Can SEO Save the World!? Understanding Its Social Impact and Future15:50 – 16:20Atsushi Udagawa Learn More AI Agents and the New Search Experience16:30 – 17:00Dai Shibayama, Hakuhodo DY ONEAkira Noboru, Hakuhodo DY ONE Learn More The State of SEO & AI Search in 202517:10 – 18:00Lily Ray Learn More DAY 2, Oct 29 The AI Search Playbook10:20 – 11:10Mike King Learn More The Index is the Prize: Building the data stack for AI Search11:20 – 11:50Ray Grieselhuber, DemandSphere CEO Learn More Lunch FoyerThe Future of Search and Marketing in the Generative AI Era Search Synthesis：Insights from Advertising and SEO Experts13:00 – 13:30Mako Saito, LIGGo Sugihara, ATARATakahiro Watanabe, DMM.com Learn More Making SEO Decisions in the Age of AI: An Inside Look from the Field13:30 – 14:00Ryohei Sakai, Recuit Co., Ltd. Learn More The Compass for the “Chosen Brand”: Search Lift Case Study with Instagram Ads14:20 – 14:50Shimpei Kurosawa, OptYusuke Horiuchi, Opt Learn More Evolving Web Search with AI: The Future of Digital Advertising Pioneered by Bing and Copilot14:50 – 15:20Yuichi Arizono, Microsoft Advertising Japan Learn More Break FoyerHow to Improve your E-E-A-T How should organic and paid search holistically confront the radical changes in search results driven by AI?15:50 – 16:10Maki Ezawa, AyudanteTakumi Shakuya, Ayudante Learn More Navigating SEO Turbulence: Your Flight Plan for the LLM Era16:10 – 16:50Noah Learner Learn More The End of Traffic: How Consolidation, Zero-Click Platforms, and AI Disrupted Digital Marketing17:00 – 17:50Rand Fishkin Learn More
